Can Analytics Rescue B2B Digital Marketers?

April 18, 2015

In this episode of This Week in B2B Digital Marketing, Dan Sixsmith and Nick Robinson discuss the importance of analytics in creating successful digital marketing programs. The discussion touches on big data, skill sets, reporting and taking action. Then, they explore the future of analytics and technology in B2B digital marketing. We cap off the show with B2B Digital Shout Outs. 


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