Retention is The Biggest Digital Marketing Secret

May 10, 2015

Dan and Nick explore the tremendous opportunities to drive incremental revenue through customer retention and expansion. So much of marketing's focus is on top of funnel/acquisition, but the reality is that organizations have a much greater chance of completing a successful sale with a current customer(60-70%) than with a new prospect(5-20%) according to Gleanster. And the impact of of customer retention is powerful. Gartner says that a 5% increase in customer retention can increase the bottom line anywhere between 25%-125%. Yet, according to the Gleanster report, 90% of marketers are NOT properly managing the end to end customer experience. 


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