Personalization is critical, and that includes website and social content and not just email content. DemandBase delivered some interesting stats around this. They found 85% of website visitors are not potential customers; 80% of web visitors will abandon a site in less than five seconds due to irrelevant content and 90% of website visitors will ignore a call to action. This is staggering. Marketers need to focus on their websites and leverage technology which can serve up tailored content based on a visitor’s IP address. Specifically, industry focused content is the most commonly leveraged angle.
April 7, 2015