B2B Personalization and Content Marketing Success

April 7, 2015

Personalization is critical, and that includes website and social content and not just email content. DemandBase delivered some interesting stats around this. They found 85% of website visitors are not potential customers; 80% of web visitors will abandon a site in less than five seconds due to irrelevant content and 90% of website visitors will ignore a call to action. This is staggering. Marketers need to focus on their websites and leverage technology which can serve up tailored content based on a visitor’s IP address. Specifically, industry focused content is the most commonly leveraged angle.

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