Interactive Tools are the Bridge for Sales and Marketing

April 25, 2015

On this episode of This Week in B2B Digital Marketing, Dan Sixsmith and Nick Robinson discuss the troubled history between sales and marketing alignment. Then they discuss the possible role of interactive tools to bridge the gap in sales and marketing communication. Right now, we are able to collect digital body language data, which shows raw activity. What we really need is a tool to show us the context around the digital body language. We believe the answer lies within interactive tools. Listen to the episode to learn more!

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